Project A · Weeks 3–8

Marketing site practice briefs

Fictional clients for your practice marketing website

Eight fictional clients for Product Design cohorts. Read each brief like a real job: the client business, who visits the site, then you design a marketing website that explains, builds trust, and drives one action (landing → value → form → confirmation). Desktop first. Not a capstone app.

Start with Beginner · single audience briefs. Stretch · dual audience briefs are optional. Complete Project A by Week 8. Capstone briefs are assigned in class from the teaching dashboard.

What each brief contains

01 The client (business)
02 Who the site is for
03 What success looks like
04 Pages to design
05 Visitor path & main button
06 Do not design
07 What you submit
08 Look & feel

Sector page patterns (reference)

Fourteen sectors across the program. Eight ready-made Project A briefs cover the core list. Use this table if you write your own company.

Sector: Common pages (Project A v1)
Govtech: Services, How it works, For citizens / For agencies, Contact
E-commerce: Shop / Categories, About, Shipping & returns, Contact
Edutech: For learners, For schools, Pricing, Contact
Fintech: Product, Security & trust, Pricing / fees, Contact
AgriTech: For farmers, For buyers / partners, How it works, Contact
Healthtech: Services, For patients, For providers, Contact
Logistics & mobility: Track shipment, For businesses, Coverage / pricing, Contact
Energy & climate: Plans, How it works, Coverage, Contact
Civic tech: Services, How it works, Requirements / documents, Contact
MedTech: For patients, For providers, How it works, Contact
PropTech: For tenants, For landlords, Listings / how it works, Contact
Consumer tech: Features, How it works, Coverage / areas, Contact
SME tech: For small business, Features, Pricing, Contact
Safety: How it works, For individuals, For communities, Contact

Frequently asked questions

Is this the same as the capstone app brief?

No. This collection is Project A only: marketing websites for weeks 3–8. Capstone briefs are mobile or web apps for weeks 9–12. Your instructor assigns those in class. Use a different company for capstone.

Which brief should I pick first?

Start with Beginner · single audience (PermitEase, AnkaraDrop, KoboSave, ParcelPin, SunTill). Stretch · dual audience briefs (ClassBridge, HarvestLink, CliniqBook) are for when you can already clear home → trust → form on a single audience.

Can I use my own fictional company instead of these briefs?

Yes, if your instructor allows it. You still must write a one-page client intake (Week 5): business, audience, success, constraints. Same page scope discipline.

Do I need a responsive or mobile version?

Not for Project A v1. Desktop marketing site is required. Responsive breakpoints are stretch after required pages work on desktop. Native mobile app is out of scope.

Are the goals business goals?

They are website goals (explain, build trust, submit form). Not company revenue OKRs. Your Week 8 defense should show the visitor path to that one main button.

What visitor path do reviewers expect?

Home → proof or how it works → main button → Thank you page. Name it on your sitemap slide in Week 8.

When does Project A end?

Week 8. You present the marketing site that week and lock your capstone brief (Project B) as a new product.

All practice briefs

#	Company	Sector	Track
01	PermitEase NG	Govtech	Beginner · single audience
02	AnkaraDrop	E-commerce	Beginner · single audience
03	ClassBridge NG	Edutech	Stretch · dual audience
04	KoboSave	Fintech	Beginner · single audience
05	HarvestLink	AgriTech	Stretch · dual audience
06	CliniqBook	Healthtech	Stretch · dual audience
07	ParcelPin NG	Logistics & mobility	Beginner · single audience
08	SunTill NG	Energy & climate	Beginner · single audience