The client
- Business
- PermitEase NG helps Lagos SME owners understand which state permits apply, in plain language
- What they want from you
- A marketing website that explains their service and lets owners book a clarification call
- Platform
- Marketing website · desktop first · 5 pages
- Note
- Fictional client for practice. Responsive breakpoints are stretch after desktop works.
Who the site is for
Ngozi, 38, catering business in Surulere. Heard about new rules on WhatsApp. Does not know which forms apply.
Official portals use legal language. She fears fines and asks friends instead of starting the right application. The site must make her feel she can book a call without getting lost in jargon.
What success looks like
The website wins when a visitor understands the offer and takes one action. Not company revenue targets.
- Explain services
- Visitor can name which permit category fits them
- Book a call
- Visitor submits the contact form with business type
Pages to design
- Home
- Offer, who it is for, main button
- Services
- Permit types in plain language (food, retail, home business)
- How it works
- Three steps: checklist → call → guided filing
- FAQ
- Common doubts: fees, timelines, who qualifies
- Contact
- Form: name, business type, phone, question
Visitor path
One main button only: Book a free call
Prototype must include a Thank you page after submit. Not a nav page.
Do not design
- Logged-in citizen portal
- Payments or permit status tracking
- Document upload product UI
- Native mobile app
- Separate agency / accountant marketing site
What you submit
- Sitemap
- Five pages from section 04
- Wireframes
- Grayscale desktop for all five
- Hi-fi UI
- Branded desktop pages
- Prototype
- Home → How it works → Contact → Thank you
- Presentation
- About 8 minutes
Week 5: write a one-page client intake from this brief (business, audience, success, constraints).
Look & feel
You choose the colours and fonts. Keep the site clear for this audience.
Show the company name and Lagos context. Put Book a free call on the home page and in the footer.
Include navigation, a strong home page, the three how-it-works steps, a contact form (empty + missing-phone error), and a Thank you page after submit. A short FAQ block on Contact is optional if the FAQ page stays light.