The client
- Business
- CliniqBook helps clinics offer online appointment booking
- What they want from you
- A marketing website that helps clinics adopt booking and gives patients calm, clear service info
- Platform
- Marketing website · desktop first · 5 pages
- Note
- Fictional client for practice. Responsive breakpoints are stretch after desktop works.
Who the site is for
Primary buyer: Dr. Eze's practice manager, 30, Port Harcourt. Reception spends hours answering "what time is available?"
Patients think online booking means impersonal care. The site must feel calm and trustworthy, not like a discount app.
Also visits the site: patients who want to understand how booking and privacy work. Keep clinic vs patient labels clear in the nav.
What success looks like
The website wins when a visitor understands the offer and takes one action. Not company revenue targets.
- Split audiences
- For patients vs For providers are clear
- Book a demo
- Practice manager submits the form
Pages to design
- Home
- Calm hero, clinic outcomes, patient reassurance
- Services
- Appointment types, hours, cash / insurance note
- For patients
- How booking works, privacy, reminders
- For providers
- Fewer no-shows, simple setup story
- Contact
- Patient FAQ link + clinic demo form
Visitor path
One main button only: Book a demo
Secondary browse path (not a second main button): Home → For patients → Contact.
Prototype must include a Thank you page after submit. Not a nav page.
Do not design
- Patient charts, doctor dashboard, telemedicine video
- Payment collection in product
- Native mobile app
What you submit
- Sitemap
- Five pages from section 04
- Wireframes
- Grayscale desktop for all five
- Hi-fi UI
- Branded desktop pages
- Prototype
- Home → For providers → Book a demo → Thank you
- Presentation
- About 8 minutes
Week 5: write a one-page client intake from this brief (business, audience, success, constraints).
Look & feel
You choose the colours and fonts. Keep the site clear for this audience. Leave enough space. Keep clinic and patient labels clear in the nav.
Show a short privacy line.
Include a service list, one clinic testimonial, a demo form (empty + one error), and a Thank you page after submit.