The client
- Business
- AnkaraDrop is a marketplace that connects buyers with verified Nigerian fashion sellers
- What they want from you
- A marketing website that recruits buyers and explains why this is safer than random Instagram DMs
- Platform
- Marketing website · desktop first · 5 pages
- Note
- Fictional client for practice. Responsive breakpoints are stretch after desktop works.
Who the site is for
Adaeze, 27, Abuja. Buys occasion wear online monthly. Scammed once on Instagram.
She does not trust unknown sellers. She needs verified sellers, clear returns, and payment protection before she joins the waitlist.
What success looks like
The website wins when a visitor understands the offer and takes one action. Not company revenue targets.
- Build trust
- Visitor reads Shipping & returns
- Join waitlist
- Visitor submits email on the waitlist form
Pages to design
- Home
- Hero, categories teaser, trust badges, waitlist button
- Shop / Categories
- Explain categories (no live catalog)
- About
- Brand story and buyer protection
- Shipping & returns
- COD, delivery times, return window
- Contact
- Waitlist form (email) + buyer support note
Visitor path
One main button only: Join the waitlist
Prototype must include a Thank you page after submit. Not a nav page.
Do not design
- Checkout, cart, seller dashboard
- Live inventory
- Payment screens
- Native mobile app
What you submit
- Sitemap
- Five pages from section 04
- Wireframes
- Grayscale desktop for all five
- Hi-fi UI
- Branded desktop pages
- Prototype
- Home → Shipping & returns → Join waitlist → Thank you
- Presentation
- About 8 minutes
Week 5: write a one-page client intake from this brief (business, audience, success, constraints).
Look & feel
You choose the colours and fonts. Keep the site clear for this audience. Photo placeholders are fine.
Explain verified sellers and returns on home. Put Join the waitlist on home, footer, and Contact.
Include category blocks, a trust row, an email waitlist field (empty + invalid-email error), a Thank you page after submit, and footer links.