Founders Studio · Phase 3
Launch and Growth
First users, one channel, one metric. Lightweight launch plan after the prototype is tested, not a full marketing degree.
In class format
60 min duration
Phase 3 track
Part of Founders Studio. In-person teaching today. Video recordings come later.
What belongs in this module
Borrowed from *Growth Hacking*, *Startup Launch*, and *Digital Marketing Toolkit* courses, trimmed to one launch cycle:
- Who are the first 10 users you can reach this week?
- One channel you will test (not five)
- One success metric tied to the prototype task
Launch one-pager
| Field | Your answer |
|---|---|
| First 10 users | Names, communities, or accounts |
| Core action | Same as prototype main task |
| Channel | e.g. WhatsApp group, campus, partner clinic |
| Message | One sentence + prototype link |
| Metric | e.g. 5 completed bookings in 7 days |
| Stop rule | When to pause ads or outreach |
Pass rule
Channel is reachable without paid ads for v1.
Simple growth loop
- User completes core task in prototype or v1
- Trigger moment of value (confirmation, receipt, status)
- One share or invite mechanic (optional for v1)
- Measure repeat use within 7 days
Skip viral loops until the core task works.