12 taught weeks of craft and brand materials, then 4 weeks to finish and present a brand guidelines book for a fictional company. Tools: Canva, Figma, Illustrator, Photoshop, InDesign.
16 weeks12 lecture · 4 capstoneCanva · Figma · Adobe
Twelve taught weeks of craft and brand materials, then four weeks to finish and present a brand guidelines book for a fictional company.
You will practice Canva, Figma, Illustrator, Photoshop, and InDesign with client-studio standards: brief, system, and delivery.
Build identity pieces that share one system, not a pile of one-off files.
Package work so a fictional client could use it without guessing your intent.
Ship a brand book you can present and defend in the final weeks.
Talodabi · Academy
Certificate of completion
Graphic Design & Client Studio
Finish the taught weeks and present your brand guidelines book to earn your Talodabi certificate.
Enroll and complete checkout. We email you with dates, whether the seat is physical or online, and when class starts. This is not instant video unlock.
Yes, when you finish the required weeks or lessons and any listed capstone for this course.
No. Live classes are taught by Talodabi (physical or online). Courses on the Courses menu are self-paced video that open on your dashboard after payment.
Select a week to open the lesson viewer.
01
Week 1 sets the studio. You receive (or choose) a fictional company, learn how client work runs, and see the end goal: a brand guidelines book with all supporting materials.
Brief, scope, tools, ZIP, fictional company
Open lesson02
Learn Canva two ways: remix a template with craft, or build from a blank frame. First learn every layout principle (including balance and repetition). Lock one design direction, then ship a digital flyer for your fictional company.
Eight principles explained
Open lesson03
Rebuild the Week 2 flyer in Figma with grids, styles, and a reusable social pack for your company (including a YouTube thumbnail).
Grids, Auto Layout, styles, components
Open lesson04
Know typeface categories before you pick fonts. Then learn colour like a graphic designer: psychology, culture, combinations, and how to apply colour on flyers, brands, and social. Wireframe in greyscale, then export a print-ready A5.
Type
Open lesson05
Explore logo directions for your fictional company on paper and in Figma. No final vector yet.
Moodboard, sketches, three directions
Open lesson06
The approved direction becomes a vector logo kit. This kit is the spine of your brand guidelines book.
Vector logo kit, clear space, exports
Open lesson07
Draft the core pages every brand guidelines book needs: logo rules, color (HEX + CMYK), type, and misuse. Build in Figma first; InDesign comes in Week 12.
Logo rules, color, type, misuse pages
Open lesson08
Business card, letterhead, and envelope using your logo kit. These are required applications in the brand guidelines book.
Card, letterhead, envelopes
Open lesson09
Ship a company ID card (Core). Use Photoshop for photo craft when available. Certificate or invitation is stretch.
Photoshop retouch, ID, certificate or invite
Open lesson10
Practice presenting your company system: deck structure and mockup scenes. Capstone Week 16 uses this skill.
Deck, Photoshop scenes, pitch practice
Open lesson11
Core: one rollup or poster for distance reading. Stretch: full banner pack (web, display, cover). Add samples to the guidelines applications chapter.
Web, display, social, rollup, specs
Open lesson12
Last taught week. Start the brand guidelines book in InDesign: document setup, paragraph styles, master pages, and first interior pages from your Week 7 foundations.
Doc setup, styles, masters, interior start
Open lesson13
Capstone begins. No new lecture topics. Finish any missing materials and expand the InDesign interior (stationery and applications chapters).
Open studio: fill gaps in the brand package
Open lesson14
Finish the brand guidelines book: TOC, cover spread, print PDF, and InDesign Package folder.
Cover, TOC, print PDF, InDesign Package
Open lesson15
Lock the ZIP, finalize the pitch deck, rehearse the presentation. AI log and pricing one-pager included.
ZIP preflight, final deck, pitch rehearsal
Open lesson16
Present your brand guidelines package for the fictional company (10 minutes), then complete a timed practical on a new brief. Two grades: story (capstone) + craft (exam).
Defense, timed practical, certification
Open lesson