Brief
- Product
- Wellness app with meditation, journaling, and talk therapy
- Task
- Redesign onboarding/intake to match users to the right feature
- Output
- Intake flow + match outcome
User & problem
Zainab, 31, feels overwhelmed after work. She downloads the app hoping for calm, then faces a wall of features. She does not know if she needs meditation, journaling, or a therapist chat. She may quit before day two.
Goals
- Safety
- Copy feels calm, not clinical or pushy
- Match
- User lands on a recommended starting path
- Control
- User can change path without shame
Scope
In scope: welcome, goal questions (short), recommendation, first session entry.
Out of scope: clinical diagnosis, full therapy product, payments.
Deliver
- 5–7 screens including one skip or “not sure” path
- Content notes for sensitive questions
- Defense: how you avoided over-collecting mental health data
Defense
What would you never ask in intake, and why?