Brief
- Product
- Creative freelance marketplace (designers, writers, developers)
- Task
- Design client onboarding from signup to talent match
- Output
- End-to-end client flow
User & problem
Chidi, 34, founder in Abuja. Needs a landing page designer this month. He is busy, distrusts vague profiles, and hates long forms. He wants to describe the job once and see a shortlist.
Goals
- Account
- Client can create an account with low friction
- Brief
- Project needs are captured without a novel
- Match
- Client reaches a clear “review matches” or “post job” moment
Scope
In scope: signup/sign-in, project type, budget band, timeline, review, success.
Out of scope: freelancer onboarding, messaging product, payments escrow UI.
Deliver
- User path + 6–8 screens (mobile or desktop, pick one and stay consistent)
- Empty and error states for the brief form
- Defense: one tradeoff between speed and quality of matches
Defense
Where did you ask for less information, and what risk does that create for matching?