Brief
- Product
- Digital bank savings account (Nigeria)
- Task
- Redesign the empty state after account open, before first deposit
- Output
- 1–2 mobile screens + short defense notes
User & problem
Tunde, 26, Lagos. Just opened his first savings account in-app. Wallet is ₦0. The screen feels broken or unfinished. He is not sure what to do next.
Goals
- Reassure
- User understands the account is ready
- Guide next step
- Clear primary action to fund or set a tiny goal
- Avoid shame
- No guilt copy about “empty” balances
Scope
In scope: empty state, one primary CTA, one secondary path, one empty illustration or calm visual.
Out of scope: full KYC, transfer rails, goal engine, desktop.
Deliver
- Wireframe then hi-fi for the empty state (and optional success after first tip)
- One alternative you rejected and why
- 4–6 sentence defense: who, problem, decision, tradeoff
Defense
Be ready to answer: What should Tunde do in the next 10 seconds, and how does the UI make that obvious without sounding like a bank lecture?