Brief
- Product
- Glow NG, a DTC skincare brand shipping in Lagos and Abuja
- Task
- Design a net-new mobile checkout to cut drop-off
- Output
- Checkout flow (cart → pay → confirmation)
User & problem
Amaka, 29, shops on Instagram and the Glow site. She adds serums to cart often, then abandons on mobile when forms feel long or payment options are unclear (card, transfer, cash on delivery).
Goals
- Clarity
- User always knows step and total
- Speed
- Guest or saved details path under a few minutes
- Trust
- Shipping, fees, and return hint visible before pay
Scope
In scope: cart review, address, payment method, review, confirmation. Mobile portrait.
Out of scope: full storefront, inventory admin, loyalty program.
Deliver
- Flow map + 4–6 hi-fi screens
- One unhappy path (failed payment or incomplete address)
- Short case note: problem, user, decision, metric you would watch
Defense
What one checkout friction did you remove first, and what did you leave out on purpose?