Lesson 1. Product analytics foundations
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What product analytics is, how it supports product thinking, and when data should (and should not) override design judgment.
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Open lessonProduct Analytics for Product Designers.
Great product decisions are driven by data, not assumptions. Built for Product Designers, PMs, BAs, UX Researchers, and aspiring Product Analysts.
~8 hours10 lessonsSelf-paced
About this course
Great product decisions are driven by data, not assumptions. Built for Product Designers, PMs, BAs, UX Researchers, and aspiring Product Analysts.
Analyze user behavior, define meaningful KPIs, track events in GA4 and Mixpanel, and turn data into product and UX decisions you can defend.
What you will gain
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Product analytics foundations
Connect product thinking to user behavior so you measure what matters for experience and business outcomes.
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Meaningful metrics and KPIs
Define success metrics you can defend, not vanity numbers that look busy in a deck.
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Event tracking plans
Design analytics frameworks and tracking plans teams can implement without guessing.
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GA4 and Mixpanel fluency
Use industry-standard tools for web analytics and behavioral product analytics.
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Funnel, retention, and cohorts
Run the analyses that reveal drop-off, engagement patterns, and growth opportunities.
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Stakeholder-ready recommendations
Build dashboards and present data-backed product and UX recommendations with confidence.
Skills you will gain
- Product Analytics
- Event Tracking
- Funnel Analysis
- Cohort Analysis
- Product Metrics & KPI Analysis
Your instructor
Queen Agada
Talodabi · Academy
Earn a certificate
Certificate of completion
Product Analytics for Product Designers
Complete all lessons and submit the Product Analytics Case Study: KPIs, event tracking plan, funnel and retention analyses, opportunity findings, and a stakeholder-ready report.
Frequently asked questions
How long will I have access to the course?
While your Academy account is active. Sign in to open lessons, then learn at your own pace.
Do I get a certificate after completion?
Yes, when the course marks a certificate and you finish the required lessons or capstone.
Can I learn offline?
Most short courses are online. Download any templates your instructor shares, then return online to submit work.
What support do I get during the course?
Cohort students get instructor and peer support in class channels. Self-paced courses include guides in this site and the design-assistant kit.
Course content
10 lessons · GA4 + Mixpanel · end-to-end capstone case study
Lesson 2. User behavior and customer journeys
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Map journeys, spot friction, and turn qualitative UX questions into measurable behavior signals.
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Open lessonLesson 3. Product metrics and KPIs
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Define meaningful success metrics for experience, retention, engagement, and business outcomes.
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Open lessonLesson 4. Hypotheses and measuring success
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Write testable product hypotheses and decide what “success” looks like before you ship a change.
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Open lessonLesson 5. Event tracking plans and frameworks
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Design event taxonomies, properties, and analytics frameworks teams can implement consistently.
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Open lessonLesson 6. Google Analytics 4
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Set up and use GA4 for product-relevant reporting: events, conversions, and journey signals.
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Open lessonLesson 7. Mixpanel for behavioral analytics
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Use Mixpanel to analyze how users move through product flows and where they stall.
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Open lessonLesson 8. Funnel, retention, cohort, and segmentation
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Run the core product analyses that uncover drop-off, return patterns, and segment differences.
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Open lessonLesson 9. Dashboards, reports, and recommendations
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Build stakeholder dashboards and turn findings into clear UX and product recommendations.
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Open lessonLesson 10. Capstone. Product Analytics Case Study
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End-to-end case study: analyze a product, define KPIs, plan tracking, run funnel and cohort analyses, and present a stakeholder-ready report.
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Open lessonUse a real or practice digital product (your Project B, a Store brief, or a public product you can observe). Focus on one clear journey, not the whole product surface.